ADVERTISING

First of all, when we go to the street, we find posters, billboards. When we go on the bus, we hear very commercial advertising, and when you get home, turn on the television and advertising.

On the one hand, advertising has a direct impact on our lives and how we buy things because we see deep messages, ideas, styles, lifestyles, products, etc., that is what we call marketing strategy. It influences us because we all want the best, we all want to be fashionable and share links with others through common products or lifestyles.

For example, when we see a car advert, we are so influenced because we see the perfect car, with a perfect environment, a perfect driving, etc. But the truth is not that; when we go to try the car in the real life, we notice that it is not the perfect car and we can feel disappointed.

On the other hand, we feel so influenced by the make of products. When we see an advert about the perfect sneakers from ‘Adidas’, we feel the necessity of buying the product although you do not need them. The reason for that is simple: TV adverts are made to persuade us and to try to convince us that we really need this single product.

In short, from my point of view advertising has a great power of persuasion. An advert can create inside you the possibility of buying something you do not need at all, without being conscious.